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No Google, no game? Ways to promote your Android APP in China
2021-10-25
To reach 986 million mobile netizens in China in 2020, most APP owners upload and promote their APPs in 3rd party Android markets like 360 Mobile Assistant and official mobile markets such as Huawei AppGallary and Xiaomi Market.
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Knowing SM.CN - the 2nd largest mobile search engine in China
2021-10-25
Brand owners may expand your SEM campaign in SM.CN, the 2nd largest mobile search engine in China, to gain valuable exposure to mobile netizens. SM.CN was co-founded by Alibaba Group and UC Group (leading browser manufacturer).
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Ad copies with "Limited offer in China" may be fined!
2021-10-20
A famous clothing brand in the world was being fined RMB ¥260,000 for advertising with the illegal term "Limited offer in China(中国限定). Product descriptions that appeared in online and offline channels must not include absolute ter......
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Tips for designing advertising URL with a high conversion rate
2021-10-19
Landing pages with high conversions always have a sense of depth in their design to help users read and understand as much content as possible. Here are some ways to create a sense of the depth of the landing page.
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QS Search received Top 1 overseas sales performance honour from Qihoo 360
2021-10-14
QS Search has been awarded 3 prizes in the overseas sector during the conference, including TOP 1 of Sales performance 2021, TOP 1 of YOY growth 2021, and TOP 1 of business development 2021 with the help of Qihoo 360 and our valua......
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7 ways to increase your Click-Through Rate of the ad copies in China
2021-10-09
Ad copy is the 1st impression of an online ad. However, it is challenging to write an attractive ad copy for your target audiences, especially in China promotion with a large scale of competitions. Here are 7 suggestions to increa......
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Sharing strategies of advertising premium display ads like 360 Fullscreen Ad
2021-10-05
Advertisers widely adopt display ads in Mainland China because they can help brands reach more leads in the market than search ads. There are several different formats regarding display ad such as banner ads and feed ads.
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Tips for producing SEM creatives with high CTR
2021-09-27
A completed search ad material mainly consists of 3 parts, including keyword, creative and landing page. "Creative" focuses on attracting users to click your ad. Therefore, the quality of your creatives makes a significant impact ......
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Xiaohongshu: Do you know about this popular community to discover brands?
2021-09-07
Over 300 million netizens in China learn about brands and products via articles and live streaming of Xiaohongshu. Xiaohongshu is one of the most influential online communities of product sharing.
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Placing illegal financial ads can be fined up to CNY ¥2,000,000!
2021-09-02
The supervision of advertisement by the Chinese government has become more strict than before, while the maximum fine regarding illegal financial ads has been increased to CNY ¥2,000,000. In May 2021, JD Finance (京东金融) has been fi......
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Advertising in China with short video - the most popular ad format
2021-08-24
Other than TVC ads, short video marketing with various contents can increase user's intention to understand your brand. Short stories, influential IP collaborations and random interviews are the most preferrable kinds of contents ......
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Choosing Mini-site service for advertising – Hosting-free, Coding-free, flexible
2021-08-17
The mini-site function provided by media like Baidu, 360, and Oceanengine could help advertisers build a landing page for various kinds of conversion targets. Advertisers could make landing pages that are coding-free and hosting-f......
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China advertising trends and strategies of education industries
2021-08-03
Since the outbreak of covid-19, over 1 billion people in China have been suffering from quarantine issues, which has increased the demand for online education significantly. In 2020, 32.44% of total spending in China was related t......
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Online Q&A Platform – Another option for online promotion in China
2021-07-23
Most online ads are generally designed for short-term conversions instead of attracting user’s long-term interest in the brand. More brands in China are now considering promoting on other channels, like online Q&A platforms, which......
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Lower your conversion cost and optimize your ad with oCPC!
2021-07-09
Many clients find it difficult when using traditional bidding ads (CPC / CPM). Not only does it have an unstable cost, but it is also time-consuming as it requires people to adjust prices manually. To optimize ad performances, 360......
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Is your brand being counterfeited? The 360 Official Website Verification can help!
2021-07-09
Brands are often being bombarded with mountains of information when they are being promoted on official websites, making it difficult for them to be searched. It is also common for a brand’s information to be misused, leaving a ba......
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Huawei ADS Solution – Brings your Brand to both China and Overseas Clients
2021-06-14
Facing the cross-regional market and cultural differences, not understanding the characteristics of local users is a challenge to promote the brand. It is difficult for multi-national brands to target high-quality users in a short......
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Promote your Brand effectively with 360 Full-Screen Ad Solution
2021-06-04
Are you worry about no one could see your well-set ads? Is it expensive to display the ads in a high-quality advertising position? No worries, 360 Pictorial Screensaver which occupies the whole PC screen during each display is the......
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Managing the Private Traffic of your Brand via WeChat Ecosystem
2021-05-28
As the fierce competition of online traffic under the pandemic, more retails business has utilized the rich ecosystem of WeChat to accelerate the speed of entering the online private traffic of e-commerce. Launching the business i......
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QS Search Has Been Authorized As The Core Agency By The 360 Group for 7 Consecutive Years
2021-05-21
On 12 May 2021, the "MASTER Marketing Award Ceremony in 2020" was grandly hosted by 360 Group. The ceremony aims to commend outstanding partners who provide diversified marketing services and contribute high-quality and innovative......
