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2022-05-13
Baidu Search offers three bidding methods: CPC, eCPC, and oCPC. What is the difference between these three bidding methods? Why should an advertiser choose one over the other?
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Bilibili: New ad product to increase user attention
2022-05-05
Bilibili recently introduced "immersive video ads" with the intent of making advertisements more in line with users' vertical screen usage habits. It will appear in native ads format in users' recommended feeds on the homepage.
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Looking into China Digital Market Trend 2022
2022-04-29
China's digital marketing confidence has recovered, and the promotion budget are expected to further increase in 2022. What are the most popular digital advertising methods in China this year?
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“Magic Browser” declares bankruptcy after being sued by a video giant for blocking ads
2022-04-26
"Magic Browser" was often recommend as one of the top mobile browsers because it can block advertisements and save bandwidth. But recently, the company has declared bankruptcy.
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Shanghai Tycoons gather, fresh food e-commerce war re-emerges
2022-04-26
The outbreak of the epidemic has caused offline stores to be unable to operate normally. The fresh food e-commerce has grown under such conditions because the epidemic has broken out, and many materials have been robbed by citizen......
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China's service providers seek opportunities as TikTok enters three Southeast Asian countries
2022-04-26
TikTok Shop has added new sites in Thailand, Vietnam, and Malaysia on March. Chinese service providers rushed in for the first time, and the commercialization of TikTok has further progressed.
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Setting up an effective ad schedule bid adjustment on SEM
2022-04-20
Set up an ad schedule bid adjustment, a useful promotion feature, allows advertisers to control and maintain the ads during the high-traffic period, and we will further explain this important feature in this article.
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Reaching the increasing number of leads for financial brands with online ads.
2022-04-02
Has your business suffered from the international financial environment and policy changes as well as the epidemic? We will analyze the trends of China's financial advertising and shares specific strategies for brands in Q1 2022.
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Reveal how the quality score impacts your China SEM promotion
2022-03-25
The low quality of your ad's keywords is most likely the key impact of your ad’s quality and performance when bidding price are already higher than industrial average. Why does it affect the performance of the ad?
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Consumer rights day 2022: livestream scams, privacy disclosure & food safety problems
2022-03-22
The "3.15 Evening Gala" has been held by CCTV for 31 years since 1991, aiming to safeguard the rights and interests of consumers. The event had exposed different remarkable issues of various well-known brands every year.
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Challenges for the Chinese media: new regulations on push notifications and pop-up ads
2022-03-17
Chinese social media apps and news aggregator apps are expected to be hit hard by the newly proposed regulations. Software, websites, operating systems, and any entity is responsible for their services when they push notification......
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A new idea of increasing brand awareness: Mask Family paying tribute to Chinese women on Women’s Day
2022-03-17
On March 8, Mask Family had an uncommon elevator advertisement - which told people that the ad is having a DAY OFF! The thoughtful holiday greeting has aroused strong resonance among Chinese women.
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“Wending” - Latest choice of brand ad placements on Alibaba.com
2022-03-17
“Wending (问鼎)” is a new way to start brand advertising on Alibaba.com, an international e-commerce site founded by Alibaba Inc. The search results of "Wending" can be preferentially displayed to high-quality buyers.
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The conversion may be tripled if you follow these 4 steps for landing page optimization
2022-03-16
Apart from optimizing the online ad account structure, keywords, and creatives, landing page should also be considered as a key impact to the final conversion. We will share 4 steps to optimize landing pages, hoping to help you im......
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A common problem for advertisers: How to optimize oCPC search ads?
2022-03-09
oCPC is a brand-new intelligent delivery model for SEM promotion to help improve advertising conversion and control conversion costs while saving manual adjustment time.
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Using negative keywords to reduce your SEM ad cost
2022-03-02
The main purpose of negative keywords is to control the size and quality of traffic, and the effectiveness of search ads. How do you be best to optimize your advertising traffic by setting the keyword to "no word"?
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Estee lauder was fined 238,000 yuan for false advertising in China
2022-02-23
Estee Lauder (China), the beauty and skincare industry leader, was fined ¥2,381,671 for false advertising. To avoid breaking the Advertising Law, advertisers must check carefully before promoting in China.
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ByteDance launches into the Metaverse with its new social media app
2022-02-16
Another stepping stone in achieving a completed Metaverse, TikTok’s parent company ByteDance is testing a metaverse social media app called Party Island (派对岛) on China’s App Store.
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The next big step for e-commerce - JD.com and Shopify’s strategic partnership
2022-02-16
E-commerce reaches new geographical limits, with the Chinese online retailer JD.com forming a partnership with the Canadian-based Shopify, helping brands connect with consumers and merchants around the globe.
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Penalty on violating the advertising law in China: Puma
2022-02-16
Puma China Limited was fined ¥100,000 by the Shanghai Huangpu District Market Supervision and Administration Bureau, for using a child endorser in its recent advertisement, for using a child endorser under the age of 10.
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