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WeChat to support China’s Central Bank Digital Currency on its platform
2022-01-18
In a push to drive users to adopt China’s central bank digital currency in their daily lives, WeChat will incorporate the digital yuan on its platform.
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An Unconventional Approach: Bottega Veneta’s Chinese New Year Display Marketing Strategy
2022-01-18
Taking display marketing to new lengths: Bottega Veneta’s takeover of the Great Wall of China for their Chinese New Year marketing campaign.
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New algorithmic regulations in China for technology operators
2022-01-18
New regulations for algorithms are operated in China, from opting out of algorithm services to implementing ‘safe use’ of algorithm services for the elderly.
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Exclude low-quality traffic in your China SEM campaign by using proper match type
2022-01-18
One of the most fundamental ways to manage our spending and target audience is to apply the appropriate match type to your keywords. Here are the different match types in SEM platforms in China.
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In-feed Native Ad – No.1 Ad Format in China
2021-12-31
In-feed native ads have become the fastest-growing ad format in China.If you want to succeed with your promotion campaign in China, consider incorporating in-feed native ads into your next marketing campaign.
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Achieve promotion success in China by knowing your customer mentality
2021-12-28
To maximize the performance of your next online promotion campaign, we suggest adopting the following strategies to advance your customers’ impression of your brand.
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What is conversion cost? What can be done to reduce it?
2021-12-21
‘Conversion cost’ concerns the amount spent to increase the profitability of your brand business. The remainder of this article will focus on how you could reduce conversion costs, to improve your marketing ROI.
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2021 top ten internet terms in China, released
2021-12-17
Top Ten Internet Terms of 2021, including The Awakening Age, Metaverse, and lying flat.
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Budweiser fined ¥250,000 for including drinking actions in its advertisements
2021-12-16
Budweiser has been fined ¥250,000 for releasing a video advertisement showcasing drinking actions. The video in question is over 6 minutes long, and was posted on the registered and verified WeChat account of Budweiser.
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'我爱我家' ( I Love My Home ) was fined ¥200,000 for false advertisements
2021-12-16
he Shanghainese domestic real estate brokerage company ‘我爱我家’ (I Love My Home) was fined ¥200,000 for placing false housing advertisements on the leading online housing trading platform, '安居客' (www.anjuke.com).
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9 Data Analysis Methods to Help Optimize SEM Promotion in China
2021-12-14
It is important to therefore conduct regular data analysis, to optimize the promotion of your brand during your SEM campaign period. We will share 9 data analysis methods for SEM promotion ranging from impression analysis, ad spen......
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Boost Your Search Ranking in China with Brand Term Ads
2021-12-07
Brand terms are important because they help more Chinese internet users find your business directly. Read on to find out what brand terms are, and how they can be integrated into your next SEM campaign in China.
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Enhance the performance of your China online ads with DMP tools
2021-11-30
Many Chinese advertising media provide marketers DMPs (data management platforms) to help them reach the correct users more precisely. How to make use of DMP to lower your ad conversion costs?
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New Regulations for Medical Beauty Advertisements in China
2021-11-26
Medical beauty advertisements in China would henceforth be categorized as medical advertising. Advertisers need to obtain a license to advertise their products. Medical beauty companies are also forbidden from disguising adverts ......
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Kuaishou's revenue and users grow, despite intensifying competition and China’s tech crackdown
2021-11-26
Kuaishou is China's second-largest short-video platform after Douyin ( Chinese version of TikTok). The platform's MAU has grown to 572.9millions on 30th September 2020.
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China's new policy to Off-Campus Tutorial Advertisements
2021-11-26
Chinese authorities have now issued further notice on regulating off-campus tutoring advertisements on online and offline channels, which are barred from appearing in public places such as the subway and bus station.
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How Huawei promotes new mobiles in China using Qihoo 360
2021-11-22
Huawei, China's leading cell phone brand, introduced its HONOR Magic3 series of new cell phones on August 12 through Qihoo 360 media integrated marketing. It drove approximately 60 million visitors to the topics related to the ne......
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2 landing page tips to reduce website bounce rates among Chinese internet users
2021-11-15
People often jump around pages to read pages efficiently and quickly catch key contents. Advertisers must place crucial information exactly where visitors focus according to how they read through the page.
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Famous brands have been substantially penalized; keep these "Advertising Laws" in mind!
2021-11-08
Sony was fined ¥1 million in October for breaking the Advertising Law. As a result, advertisers must be aware of these legal materials before advertising s to avoid breaking legal restrictions.
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Boost your search traffic with long-tail keywords
2021-11-01
Long-tail keywords are keywords on a website that are not the target keywords but bring in search traffic and are distinguished by their length and refinement. Advertisers must pay close attention to the use of long-tail keywords ......
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