Boost Your Search Ranking in China with Brand Term Ads

2021-12-07

Brand terms are important because they help more Chinese internet users find your business directly. Read on to find out what brand terms are, and how they can be integrated into your next SEM campaign in China.

Enhance the performance of your China online ads with DMP tools

2021-11-30

Many Chinese advertising media provide marketers DMPs (data management platforms) to help them reach the correct users more precisely. How to make use of DMP to lower your ad conversion costs?

New Regulations for Medical Beauty Advertisements in China

2021-11-26

Medical beauty advertisements in China would henceforth be categorized as medical advertising. Advertisers need to obtain a license to advertise their products. Medical beauty companies are also forbidden from disguising adverts ......

Kuaishou's revenue and users grow, despite intensifying competition and China’s tech crackdown

2021-11-26

Kuaishou is China's second-largest short-video platform after Douyin ( Chinese version of TikTok). The platform's MAU has grown to 572.9millions on 30th September 2020.

China's new policy to Off-Campus Tutorial Advertisements

2021-11-26

Chinese authorities have now issued further notice on regulating off-campus tutoring advertisements on online and offline channels, which are barred from appearing in public places such as the subway and bus station.

How Huawei promotes new mobiles in China using Qihoo 360

2021-11-22

Huawei, China's leading cell phone brand, introduced its HONOR Magic3 series of new cell phones on August 12 through Qihoo 360 media integrated marketing. It drove approximately 60 million visitors to the topics related to the ne......

2 landing page tips to reduce website bounce rates among Chinese internet users

2021-11-15

People often jump around pages to read pages efficiently and quickly catch key contents. Advertisers must place crucial information exactly where visitors focus according to how they read through the page.

Famous brands have been substantially penalized; keep these "Advertising Laws" in mind!

2021-11-08

Sony was fined ¥1 million in October for breaking the Advertising Law. As a result, advertisers must be aware of these legal materials before advertising s to avoid breaking legal restrictions.

Boost your search traffic with long-tail keywords

2021-11-01

Long-tail keywords are keywords on a website that are not the target keywords but bring in search traffic and are distinguished by their length and refinement. Advertisers must pay close attention to the use of long-tail keywords ......

Using SM.CN to further your advertising agenda

2021-10-25

Brand owners may expand your SEM campaign in SM.CN, the 2nd largest mobile search engine in China, to gain valuable exposure to mobile netizens. SM.CN was co-founded by Alibaba Group and UC Group (leading browser manufacturer).

No Google, no game? Ways to promote your Android APP in China

2021-10-23

To reach 986 million mobile netizens in China in 2020, most APP owners upload and promote their APPs in 3rd party Android markets like 360 Mobile Assistant and official mobile markets such as Huawei AppGallary and Xiaomi Market.

Ad copies with "Limited offer in China" may be fined!

2021-10-20

A famous clothing brand in the world was being fined RMB ¥260,000 for advertising with the illegal term "Limited offer in China(中国限定). Product descriptions that appeared in online and offline channels must not include absolute ter......

Tips for Designing Ad Landing Pages with High CVR

2021-10-19

Landing pages with high conversions always have a sense of depth in their design to help users read and understand as much content as possible. Here are some ways to create a sense of the depth of the landing page.

QS Search received Top 1 overseas sales performance honour from Qihoo 360

2021-10-14

QS Search has been awarded 3 prizes in the overseas sector during the conference, including TOP 1 of Sales performance 2021, TOP 1 of YOY growth 2021, and TOP 1 of business development 2021 with the help of Qihoo 360 and our valua......

7 ways to increase your Click-Through Rate of the ad copies in China

2021-10-09

Ad copy is the 1st impression of an online ad. However, it is challenging to write an attractive ad copy for your target audiences, especially in China promotion with a large scale of competitions. Here are 7 suggestions to increa......

Sharing strategies of advertising premium display ads like 360 Fullscreen Ad

2021-10-05

Advertisers widely adopt display ads in Mainland China because they can help brands reach more leads in the market than search ads. There are several different formats regarding display ad such as banner ads and feed ads.

Utilizing China’s SEM creatives to generate a high CTR

2021-09-27

A completed search ad material mainly consists of 3 parts, including keyword, creative and landing page. "Creative" focuses on attracting users to click your ad. Therefore, the quality of your creatives makes a significant impact ......

Xiaohongshu: Do you know about this popular community to discover brands?

2021-09-07

Over 300 million netizens in China learn about brands and products via articles and live streaming of Xiaohongshu. Xiaohongshu is one of the most influential online communities of product sharing.

Placing illegal financial ads can be fined up to CNY ¥2,000,000!

2021-09-02

The supervision of advertisement by the Chinese government has become more strict than before, while the maximum fine regarding illegal financial ads has been increased to CNY ¥2,000,000. In May 2021, JD Finance (京东金融) has been fi......

Advertising in China with short video - the most popular ad format

2021-08-24

Other than TVC ads, short video marketing with various contents can increase user's intention to understand your brand. Short stories, influential IP collaborations and random interviews are the most preferrable kinds of contents ......