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Advertising in tourism: what brands need to know
2022-08-10
As the tourism sector slowly recovers, how can advertisers grab traffics more quickly by crafting great promotional materials? This article explores some key tips for advertising tourism.
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Top B2B marketing trends to watch for the first half of 2022
2022-08-03
B2B marketers are now focusing on specific strategies, such as operating private domain traffic, social media marketing, and so on. As we enter the second half of 2022, read on for HubSpot’s summary of B2B marketing trends thus fa......
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Writing captions for advertising: The key to conversions
2022-07-27
Ad captions are equally as important, but exactly how can ad captions be leveraged to enhance an advertisement, tell a story, and engage the audience? Read on our tips for writing effective ad captions.
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Tmall initiates ‘user-voted’ livestream for China’s 618 shopping festival
2022-07-21
Last month, China concluded its mid-year e-commerce shopping festival known as ‘618’, the second-largest e-commerce shopping festival in China (the top shopping festival being ‘Single's Day’ on November 11th each year).
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Baidu integrates Web3.0 features into marketing solutions
2022-07-21
Chinese internet giant Baidu has built its infrastructure of Web3.0 based on AI capabilities and launched a range of Web3.0 products such as digital humans, NFT, and Metaverse to capitalize on the next iteration of the internet an......
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Internet Encyclopedia: A practical tool for driving online traffic for brands
2022-07-20
SEM ads help brands increase their visibility and organic search ranking results. Apart from SEM, what else can brands implement to increase their exposure with search results?
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Qihoo 360: China's A-share market had increased by 24.31% in 2021 despite pandemic
2022-07-13
What is the latest development in China's economy and financial markets? What can financial advertisers do to improve the promotional effectiveness in China? We will share several promotional suggestions with you.
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Learn more about using SEO to improve brand presence in China
2022-07-06
What does SEO refer to? Does SEO only imply website optimization and paid advertising? Actually, the values and implementation of SEO are much more than that. Let's explore how to supercharge brand impact with SEO in China.
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Learn more about China's content marketing channels and their user characteristics
2022-06-28
Do you know which are the major media for Content Marketing in China? What are the user characteristics of these platforms? Read and learn more about your target audience and access them through Content Marketing medias.
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The trend of China's content marketing industry in 2022
2022-06-22
Do you know the leading forms of Content marketing in China in 2022? What are the primary promotional purposes of Content marketing for advertisers? We will share the latest trends in Content marketing in China for advertisers.
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Special Offer for IT / Network Service Enterprises
2022-06-16
Our marketing specialist will contact you for your customized package.
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Adopting a mini-site as your ad landing page to increase the conversion of your SEM campaign
2022-06-15
To benefit from a good ad landing page, we offer a mini-site production service to your ad campaigns, allowing you to run your campaign with a designated design and provide flexible website content management!
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QiaoDan achieved 2 million yuan growth in GMV with Livestreaming E-commerce of Kuaishou App
2022-06-14
On April 29, QiaoDan officially started its Livestreaming E-commerce on Kuaishou, and successfully increased its fan base by 80,000 and GMV by nearly 2 million yuan in 30 days, which has quickly completed its cold start and entere......
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The Brand Marketing Campaigns for China’s 520 Day
2022-06-14
Many advertisers in the beauty and luxury industries have been placing Tencent ads to enhance their brand awareness and sales conversion during "520" Day. Here are some representative brand promotion cases for China's "520" Day.
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Measurements we may consider while adopting advanced ad formats in SEM
2022-06-08
Major search engine marketing platforms in China like Qihoo 360 and Baidu offer a variety of SEM ad formats for their advertisers. What ad formats shall we adopt for an SEM campaign?
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Chinese actress Sally Jing was fined RMB 7.22 million for filming a false advertisement
2022-05-31
In May 2022, famous Chinese actress Sally Jing (景甜) was fined RMB ¥7,221,200 by Guangzhou Market Supervision Bureau for her illegal behavior during her advertising endorsement.
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How do niche industries conduct search engine marketing in China?
2022-05-27
Do you know any of the niche industries for digital marketing? How should they carry out search engine marketing in China? This article will share some search promotion ideas for these industries.
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2022 Search Engine Market Trend Report in China
2022-05-25
Do you know any search engine platform in China other than Baidu search? What are the most popular search advertising methods at the moment? Read on to learn more.
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2022-05-18
n recent years, the concept of "Digital China" has gradually spread throughout China, among which electronic signatures have accelerated their implementation in various areas, as an important infrastructure for digital transformat......
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TikTok's advertising revenue of USD $12 billion makes short videos a lucrative business opportunity.
2022-05-18
TikTok's advertising revenue will be tripled this year to nearly USD $12 billion, surpassing Twitter and Snapchat combined. The company is expected to surpass YouTube by 2024.
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