Leveraging Qihoo 360 to reduce conversion cost: a Huawei Cloud success story

2022-12-01

Let's explore the digital marketing strategies of the top Chinese cloud server, Huawei Cloud, which met its marketing objectives with the help of Qihoo 360 ad products and halved its conversion costs in a month.

Instantly build your brand awareness through advertorials in China

2022-11-23

How can your brand stand out in China? A technique that helps companies quickly expose themselves and build their brand awareness —an advertorial—will be recommended in the followings.

Improve your SEM performance by trying UGC-based search engines

2022-11-09

Due to the active immersion on the UGC platforms such as Douyin and Toutiao, Chinese users easily connect with various brands displayed on their social profiles and ads. More details will be explained in the followings.

Latest trends and China advertising tips in the real estate industry

2022-11-02

More people have begun to pay attention to the field of overseas real estate. We are sharing our analysis of the characteristics of potential overseas property buyers in China and the digital marketing strategies for this sector.

A trick to build a "Golden Business Card" for your brand in Chinese search engines

2022-10-25

50% of brands are being counterfeited in Chinese search engines. How to prove your official identity to your target audience? It would be best if you learned about the Official Website Verification (OWV) launched by Qihoo 360.

Douyin: diversified content such as image-text posts will be further optimized in the future

2022-10-21

News on September 20, Douyin revealed that it would focus on building new genres, such as image-text posts, in the future. Douyin's work will focus on building new content and serving new partners in the coming year.

"Temu", The overseas version of the Chinese e-commerce giant, was officially launched

2022-10-21

Temu" was officially launched by Pinduoduo in North America in September, serving as an overseas version of the Chinese e-commerce giant. According to media reports, Temu is opens to merchants of all categories.

Acquire 150% extra target audiences by deciding on a suitable DSP ad strategy for your brand

2022-10-19

How can brands decide when to run DSP ads in the face of many different media types? We will take the video and popular news apps among brands as examples to share the overview of Chinese mainstream media below.

AppGrowing: Advertising of financial services continues to rise in China

2022-10-12

Since the intensive landing of China's financial regulatory policies in 2022 and the continuous market fluctuation, we are here to share the latest trends in China's financial ad market with our readers.

Things you have to notice during 73rd anniversary of PRC and the 20th National Congress

2022-09-29

Be reminded that all promotions and advertisements in China must be strictly aligned with the Advertising Law during the 73rd anniversary of the PRC and the 20th National Congress in China. Here are some reminders for all advertis......

iResearch: PC full-screen ad reaches 469 million users in China every month

2022-09-27

According to the report released by iResearch, brands at different growth stages will focus on ad formats. Moreover, brand ads need to be carried out in a more visually appealing and pure form.

Bilibili clocks 29% MAU growth in Q2 2022

2022-09-23

Bilibili is currently the largest Z generation pop culture and entertainment community in China. It offers a platform that covers a wide array of genres and media formats, including videos, mobile games, and comics.

Taobao starts to display short videos on its search portal

2022-09-23

Brands have integrated content community and video streaming into the sales process to encourage shoppers to “hang out” on the app. Short video is a powerful tool to show products intuitively and further engage customers.

Demand-Side Platforms enable extensive coverage to Chinese customers

2022-09-21

DSP - Acquire exposure of your brand to your audiences in China in multiple media channels with an ALL-IN-ONE platform. Explore the appearance of your ads in DSP platforms. Numerous formats with different sizes and ratios are supp......

How knowledge marketing is influencing brands in China

2022-09-14

Advertisers can share their brand and product information on knowledge-sharing platforms in Q&A formats to drive exposure and gaining credibility among Chinese consumers.

Stay on Top of the ever-changing advertising landscape

2022-09-07

According to the "Marketing Trends for Chinese Advertisers in 2022" released by CCTV Market Research, Chinese advertisers in 2022 will benefit from the uncertainty of the market by increasing their decision-making flexibility.

Secrets of building a B2B website with high lead generation performance

2022-08-31

When it comes to B2B websites, having bounce rates from prospects and low conversions can be incredibly frustrating. To help you with that, we prepared a special article, suggesting tips you need to know for your B2B website desig......

Capture your target consumers in China with PC premium full-screen ads

2022-08-24

More and more people are using PCs for work. To reach Chinese PC users more effectively, marketers can use PC screensaver ads to promote services/products on full screen.

TikTok’s e-commerce business GMV exceeds $1 billion

2022-08-22

In the first half of 2022, TikTok’s e-commerce division launched its local and cross-border business in Thailand, Vietnam, Malaysia, the Philippines, and Singapore. In these countries, TikTok waived its platform commission for 1 m......

Sogou Search APP officially announced its shutdown

2022-08-22

n September 2021, China’s second-largest search engine operator Sogou Inc announced the completion of its merger with Tencent, becoming an indirect wholly owned subsidiary of Tencent.