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Useful Tips For Developing A Successful SEM Plan in China
2023-02-02
Since Google withdrew from China, many overseas companies have always needed clarification about how to conduct search engine marketing (SEM) and which search engines they should invest in China. Before doing search engine marketi......
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2023-01-20
Congratulations to the winners of The 5th China Digital Excellence Award! The great news was reported widely on various influential Chinese news media platforms recently! Click here to learn more.
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TikTok Shop launched a new function: cross-border service market
2023-01-17
Recently, TikTok Shop launched a new function: cross-border service market. This function is designed to allow merchants to learn about service providers quickly, screen service providers that meet their needs, build alliance serv......
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Xiaohongshu announced to remove “brand corporation label”, making advertisements less obvious
2023-01-17
Recently, Xiaohongshu upgraded the Dandelion brand label component. The original “brand corporation label” has been upgraded to “brand label component”. Brands can choose whether to display the "brand corporation label" according ......
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Investing in China's digital marketing helps revive exhibition industry
2023-01-12
China's borders are about to reopen. With China's border reopening and Guangdong–Hong Kong–Macao Greater Bay Area’s rapid development, can exhibition merchants race ahead and catch up while standing at a new starting point in hist......
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How to make use of the China policy changes to boost the travel intention of the Chinese consumer?
2022-12-30
How can the tourism industry grasp the opportunity before the Lunar New Year holiday after the easing of travel rules in China? What is the most important intention except travel expenses of Chinese travelers after 3 years under l......
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Recruit talented Chinese students on Baidu following the rising demand for overseas study
2022-12-16
Despite the disruption brought on by the COVID-19 pandemic over these years, students in China have consistently expressed a desire to pursue higher education abroad. The campus recruitment market on Chinese platforms is indispens......
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Leveraging Qihoo 360 to reduce conversion cost: a Huawei Cloud success story
2022-12-01
Let's explore the digital marketing strategies of the top Chinese cloud server, Huawei Cloud, which met its marketing objectives with the help of Qihoo 360 ad products and halved its conversion costs in a month.
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Instantly build your brand awareness through advertorials in China
2022-11-23
How can your brand stand out in China? A technique that helps companies quickly expose themselves and build their brand awareness —an advertorial—will be recommended in the followings.
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Improve your SEM performance by trying UGC-based search engines
2022-11-09
Due to the active immersion on the UGC platforms such as Douyin and Toutiao, Chinese users easily connect with various brands displayed on their social profiles and ads. More details will be explained in the followings.
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Latest trends and China advertising tips in the real estate industry
2022-11-02
More people have begun to pay attention to the field of overseas real estate. We are sharing our analysis of the characteristics of potential overseas property buyers in China and the digital marketing strategies for this sector.
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A trick to build a "Golden Business Card" for your brand in Chinese search engines
2022-10-25
50% of brands are being counterfeited in Chinese search engines. How to prove your official identity to your target audience? It would be best if you learned about the Official Website Verification (OWV) launched by Qihoo 360.
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Douyin: diversified content such as image-text posts will be further optimized in the future
2022-10-21
News on September 20, Douyin revealed that it would focus on building new genres, such as image-text posts, in the future. Douyin's work will focus on building new content and serving new partners in the coming year.
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"Temu", The overseas version of the Chinese e-commerce giant, was officially launched
2022-10-21
Temu" was officially launched by Pinduoduo in North America in September, serving as an overseas version of the Chinese e-commerce giant. According to media reports, Temu is opens to merchants of all categories.
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Acquire 150% extra target audiences by deciding on a suitable DSP ad strategy for your brand
2022-10-19
How can brands decide when to run DSP ads in the face of many different media types? We will take the video and popular news apps among brands as examples to share the overview of Chinese mainstream media below.
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AppGrowing: Advertising of financial services continues to rise in China
2022-10-12
Since the intensive landing of China's financial regulatory policies in 2022 and the continuous market fluctuation, we are here to share the latest trends in China's financial ad market with our readers.
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Things you have to notice during 73rd anniversary of PRC and the 20th National Congress
2022-09-29
Be reminded that all promotions and advertisements in China must be strictly aligned with the Advertising Law during the 73rd anniversary of the PRC and the 20th National Congress in China. Here are some reminders for all advertis......
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iResearch: PC full-screen ad reaches 469 million users in China every month
2022-09-27
According to the report released by iResearch, brands at different growth stages will focus on ad formats. Moreover, brand ads need to be carried out in a more visually appealing and pure form.
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Bilibili clocks 29% MAU growth in Q2 2022
2022-09-23
Bilibili is currently the largest Z generation pop culture and entertainment community in China. It offers a platform that covers a wide array of genres and media formats, including videos, mobile games, and comics.
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Taobao starts to display short videos on its search portal
2022-09-23
Brands have integrated content community and video streaming into the sales process to encourage shoppers to “hang out” on the app. Short video is a powerful tool to show products intuitively and further engage customers.
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