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Search Engine Marketing

45million daily active users

700 million searches per day

SO.COM

Found by 360.cn, SO.COM is the 2nd largest PC search engine in China in terms of market penetration
BAIDU.COM is the 1st search engine in China, sharing 70% of the China search engine market in 2020.

20million App DAU

billion searches per day

BAIDU.COM

SM.CN

Owned by Alibaba Group, SM.CN is the 2nd largest mobile search engine in China, which is the default search engine of UC web browser

120 million daily active users

350 million searches per day

SOGOU.COM

SOGOU.COM is the 3rd largest China search engine in PC and mobile respectively, while Sogou search is the exclusive provider of WeChat search function

450 million daily active users

80 million searches per day

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