As the May Day holiday of 2024 approached, the Chinese outbound travel market witnessed another explosive growth. According to data from Tuniu Travel, the number of outbound travelers during this year’s May Day holiday reached an astonishing 2 million, a 190% increase compared to the same period last year, accounting for 27% of the total number of travelers. This record-breaking figure not only signifies a new high but also highlights the immense potential of the Chinese outbound travel market.

Chinese Outbound Travelers Reached 2 Million During the 2024 May Day Holiday

This May Day holiday, Chinese tourists showed a high enthusiasm for outbound travel, particularly favoring short-haul trips. Japan, Thailand, the Maldives, Singapore, and Indonesia emerged as the most popular destinations. These statistics reveal an undeniable fact: global travel brands must seize the opportunity to convert these 2 million Chinese outbound travelers into their customers.

Convert 2 million Chinese Outbound Travelers into Your Customers with Baidu Search Ads!

Create the First Impression of Your Travel Brand with Baidu Brand Zone - By placing full-screen Brand Zone ads in Baidu.com, you can quickly establish a brand image and leave a lasting first impression on potential customers.

Dynamically Reach Different Outbound Travel Needs with Bidding Search Ads - With Baidu's bidding search ads, your brand can dynamically appear to netizens with outbound travel needs based on their search behaviors and interests.

Build Brand Reputation with Content Marketing Platforms such as Baidu Baike and Baidu Zhidao - By publishing high-quality content on platforms such as Baidu Baike and Baidu Zhidao, you can effectively enhance brand awareness and credibility, establishing a good brand reputation.

In this digital age, Baidu, as China’s largest search engine, boasts a vast user base and precise ad targeting capabilities, making it an ideal choice for overseas travel brands entering the Chinese market. With Baidu ads, your brand will not only reach these 2 million outbound travelers but also convert them into loyal customers. Take action now by contacting us via enquiry@so360.hk to redeem your customized digital marketing strategy and seize this unprecedented market opportunity!