On the afternoon of July 11, 2024, QS Search Limited successfully hosted an offline seminar titled “The Power of Xiaohongshu: Promoting Your Brand Through China’s Leading Social Bookmarking Platform” in the QS Conference Room in Wan Chai, Hong Kong. The event attracted enthusiastic participation and attention from people across various sectors, marking a significant occasion in the marketing industry.

The Global Digital Marketing Manager at QS Search, Adley, delivered an insightful keynote speech that captivated the attendees, unveiling the latest trends in Xiaohongshu advertising. He delved into the new landscape of social media search marketing in China for 2024, with a focus on Xiaohongshu search. Mr. Adley comprehensively presented the promotional strategies and marketing cases related to Xiaohongshu search within social media search marketing, emphasizing the platform’s importance as “China’s Instagram” for brands seeking to reach high-potential Chinese users.

Adley also highlighted successful brand cases of Xiaohongshu’s “planting grass” marketing, demonstrating the platform’s powerful influence as a diverse Chinese social media platform covering lifestyle, fashion, education, and more. With over 300 million daily searches, Xiaohongshu has become an indispensable part of brand marketing.

The seminar received a warm response, with attendees expressing appreciation for Adley valuable insights. They praised the event for providing a deeper understanding of China’s search advertising trends and offering practical strategies to tackle market challenges.

As Chinese users’ search behaviors continue to evolve, multi-platform searching has become the norm. Brands’ search marketing strategies in China must actively adapt to this trend and choose the right partners to drive sales growth and market success. Since its establishment in 2014, QS Search Limited has been dedicated to providing customized Chinese media promotion strategies for clients, successfully assisting brands from 23 countries to enter the Chinese market.

Looking ahead, QS Search Limited plans to continue organizing similar events to share the latest market trends and marketing strategies with industry experts and clients. The company is committed to guiding and supporting clients’ success in the Chinese market through high-quality search advertising services. For those interested in exploring Chinese digital marketing further, please feel free to contact us at enquiry@so360.hk. We look forward to providing more value and inspiration for professionals across various industries, together ushering in a new era of brand marketing.