H&M, A famous clothing brand in the world, was being fined RMB ¥260,000 for advertising with the illegal term "Limited offer in China(中国限定)." H&M has been fined for an accumulation of 22 times already in China for advertising issues, paying a total of ¥1,460,000. 

In China, product descriptions that appeared in online and offline channels must not include absolute terms such as "best" and "top." "Limited offer" without specifying the limitation is also forbidden. A maximum fine of ¥1,000,000 will be made in violation of the above rules stated in China Advertising Law.

Here are some common forbidden terms in China Advertising Law. Remember to check carefully whether your materials / website included the forbidden terms below.

1、Terms related to "Most" (最):

最、最佳、最具、最爱、最赚、最优、最优秀、最好、最大、最大程度、最高、最高级、最高档、最奢侈、最低、最底、最便宜、史上最低价、最流行、最受欢迎、最时尚、最聚拢、最符合、最舒适、最先、最先进、最先享受、最后、最新

2、Terms related to "Best" (首) and "Nation" (国):

首个、首选、独家、独家配方、全国首发、首款、全国销量冠军、国家级产品、国家(国家免检）、国家领导人、填补国内空白、中国驰名商标、国际品质

3、Terms related to "Extreme" (极) and "Level" (级):

国家级（相关单位颁发的除外）、国家级产品、全球级、宇宙级、世界级、顶级（顶尖/尖端）、顶级工艺、顶级享受、极品、极佳（绝佳/绝对）、终极、极致等

4、Terms related to "one" (一):

第一、中国第一、全网第一、销量第一、排名第一、唯一、第一品牌、NO.1、TOP.1、独一无二、全国第一、一流、一天、仅此一次（一款）、最后一波、全国X大品牌之一、100%

Contact our China marketing expert to check whether your ad copies or URLs meet the regulation requirements: enquiry@so360.hk