China Outbound Tourism Workshop:

Take Off For A Digital Voyage To China Market


Date: 5th September, 2019

Time: 3:30 pm to 5:30 pm (Registration starts at 3:00 pm)

Venue: Kr Space, 34/F, Tower 1, Times Square, Causeway Bay

Language: Cantonese and Mandarin

Fee: Free of charge!

About the Workshop


Amid the hustle and bustle of our everyday city life, many Chinese people opt for an overseas getaway to soothe their nerves while immersing themselves into an exotic experience. Their enthusiasm for travelling abroad is startling – about 150 million outbound trips were made last year, according to a report jointly released by China Tourism Academy and Ctrip.


Organizations in the tourism sector covet the lucrative outbound tourism market of China; however, it entails immense effort and professional knowledge to reach their target audience owing to the ever-changing market trends and consumer needs. Furthermore, with improved air connectivity and rising competitiveness of other popular destinations, the tourism sector and retailers need to go above and beyond to attract Chinese tourists at all stages from planning a trip to returning home.


Divided into two sharing sessions of different levels of depth and breadth, the China Outbound Tourism Workshop will empower participants with stimulating China marketing insights and practical digital marketing strategies to tap into the outbound tourism market of China.


Key learnings include:


  • Latest trends and the different segments of China’s outbound tourism market
  • Spending behavior and needs of Chinese tourists
  • 360’s integrated marketing solutions and online advertising tools
  • Hands-on insights from successful case studies




3:00 pm – 3:30 pm
3:30 pm – 4:10 pmSection 1:
Topic: China Outbound Tourism Industry Facts and Trends
Language: Cantonese
Speaker: Mr. Remy Wong, Business Development Director, 360 Digital Media Co. Limited
4:10 pm – 4:20 pmQ&A & Refreshment Break
4:20 pm – 5:00 pmSection 2:
Topic: Digital Marketing Strategy Insights And Case Studies
Language: Mandarin
Speaker: Mr. Max Yu, Business Development Director (Travel and Tourism Industry), 360 Group
5:00 pm – 5:10 pmQ&A & Refreshment Break
5:10 pm – 5:15 pmLucky Draw & Closing
5:15 pm – 5:30 pmNetworking

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Mr. Max Yu

Business Development Director

(Travel and Tourism Industry)

360 Group

Mr. Remy Wong

Business Development Director

360 Digital Media Co. Limited

Limited seats are available, register now!


A confirmation email will be sent upon successful reservation.

Seats must be reserved in advance, no walk-in is accepted. Please present your business card for registration.


For any inquiries, don’t hesitate to contact us!


Phone: (852) 3468 5406

*360 International Advertising Unit ( is the overseas advertising arm of 360 Group, China’s largest cyber security company. Powered by 360’s cross-device product resources and 1bn+ users, the Unit prides itself in its “security” and “innovation” principles, and is dedicated to dynamic, integrated solutions to connect global brands with Chinese users. Since its establishment in 2014, the Unit has successfully helped clients penetrate China market and raise brand awareness considerably. Leveraging on office presence in Sydney, Denver and Amsterdam, the Unit is able to serve its diversified clientele ranging from e-commerce, retail, travel, hospitality, education industries to public institutions, spanning over 23 countries/regions. Notable clients include The University of Sydney, Hong Kong Trade Development Council, Hilton Group, Expedia,, L’Oreal, ESPRIT, WeWork, iHerb, Mouser, among many others.

Note 1: 360 International Advertising Unit reserves the rights to amend workshop content and arrangement.
Note 2: 360 International Advertising Unit reserves the rights to refuse entry.