Budweiser has been fined ¥250,000 for releasing a video advertisement showcasing drinking actions. The video in question is over 6 minutes long, and was posted on the registered and verified WeChat account of Budweiser’s Hoegaarden beer – ‘Hoegaarden01’ back in May.

The video was to promote the Fujia Spring Tour event. It included clinking glasses at the end of the video, a 3-second animation showing clinking glasses, and also a photo of female bloggers drinking during the event. 

Article 23 (2) of the Advertising Law of the People’s Republic of China states that ‘advertisements on liquor shall not contain: any description of an act of drinking’. As such, the video advertisement violates advertising law. 

The video has since been removed from online platforms. 

For advice on China Advertising Laws, contact our marketing consultant at: enquiry@so360.hk.  

Sources: henan.china.com.cn, and hfgip.com.