So.com ranks No.2 among China’s search engine industry with market penetration rate of 63.5%. This search engine supports dynamic advertising formats, capable to help advertisers to achieve cost-effective, result-driven and precise online promotion.
Keyword promotion is effective on 360 Mobile Search website as Mobile Search records 80 million times everyday.
360 Search ranks the second place in cross-device promotion in the industry. The setting of advertisement display on both Mobile Search and PC devices can be done simultaneously.
The 360 Programmatic Display Ad network is powered by billion daily traffic. It supports dynamic re-targeting models and hundred-thousands of target audience tagging approaches. With the help of this network, advertisers can effectively achieve brand exposure enhancment and ROI rising.
360 Navigation is the largest navigate webisite in China with 1.74 hundred million
Chinese netizens and 6.9 hundred billion daily clicks. Navigation owns 19 tabs, which are entertainment, shopping, financial management, games and more. It aims to bring a customer-oriented one-stop-digital-services for netizens.
360 owns a complete mobile application system which covers billion devices, the huge traffic can help advertisers to conduct promotion with high brand exposure. One of the star products – 360 Mobile Assistant reaches 180 million in terms of daily in-app download volumn, where advertisers are able to promote their Android Apps to China netizens.
It serves as the largest mobile social live streaming star platform in China. With the highlighted live-streaming by Key Opinion Leaders and celebrities, it is renowned among the 90s-95s. The download rate is gaining at 1.3 hundred million and monthly active users are around 3.5 million.
By cross-screen (PC and Mobile products owned by 360 ) data mining, we analyse the data of website, keywords and audience to help adveritsers to place the advertisement more precisely so as to improve the performance.